Nothing phone (1) – Transparent and with a radical design

With enough hype in many other countries, it is expected that the Nothing phone (1) will be the first phone of the technology firm by OnePlus co-founder Carl Pei. A device that will presumably stand out in design, just as other devices such as the Nothing ear (1) of the company. An exclusive interview with Carl Pei, CEO of the company, clarifies some additional details about this phone and describes even more, the company’s roadmap.

Pei wanted to give a first look at the design and most important details of this new phone. He has done it accompanied by the chief designer of Nothing, Tom Howard, giving clues about what users can expect. The first detail is perhaps the most relevant: follow the aesthetics of the ear (1) of Nothing.

In this specific section, both Howard and Pei point out in an interview with the media Wallpapers* that, as happened with the ear (1), the Nothing phone (1) will have a translucent back that will reveal the internal components of the device, at least those that the company considers the most important, such as the camera or the wireless charging coil.

What will the Nothing phone be like (1)

The first thing that both the CEO and the head of design emphasize is that they want to break with the established in the industry. “When you look inside almost any Android phone, almost all are the same.” The idea is to offer a new approach “from the design perspective.” Pointing out the essential components from Nothing, they want to “celebrate the [componentes] good” because there are more than “400 components in a smartphone, assembled in layers.

Nothing wants this phone to allow users to see previously out of sight things. “You’re seeing components that the user normally never sees, so you almost have to go through the entire manufacturing process to bring them out,” says Howard. A process that the chief designer himself describes as “a puzzle.”

Nothing ear (1)

Omicrono David Sanmartin, co-founder and head of the company for Southern and Eastern Europe Sanmartín himself, talks about how transparent elements are a hallmark of the brand and its products. “We felt there was a lot of room for differentiation when it came to designing […] In that sense, it allowed us to add transparent Elements, that form and will form part of our visual identity and will be transferred to more products”.

Pei already spoke about this when he marked his roadmap at his ‘The Truth’ event. One of the details that Pei emphasized the most in the development of the product not only had to do with their being transparent or with their good balance in value for money but that they serve so that “technology returns to be an inspiration for future generations.”

Nothing OS skin

And is that the key to the design of this phone is that it is not so simple. In the case of the Nothing phone (1), this process involves “working with the engineers” to get these essential parts out in the open. Howard presumes that to help visualize how they would accomplish this task, the Nothing team looked to a classic schematic landmark, Massimo Vignelli and Bob Noorda’s 1972 New York subway map.

They relate it to the fact that the ‘father’ of modern transit maps is the 1933 London Underground map created by Harry Beck, which was inspired in part by the schematic view of electrical circuits, “Emphasizing the importance of connections and clarity above all else,” the outlet notes. According to Carl Pei, they want to achieve with the Nothing phone (1) to have a “consistent way of designing products.” “We wanted to have a very distinctive and iconic design language of our own.”

Very personalized

In addition to all this, in the interview, they emphasize that this device will use Qualcomm Snapdragon processors because its ecosystem “is mature, polished and familiar to a substantial part of the market.” Pei adds that Nothing focuses “on the underlying connectivity, so your phone becomes a control center for your digital life” and also takes the opportunity to praise the work of Google.

Phone ad (1)

The Nothing phone will rely on “custom wallpapers, widgets and sounds” that will attempt to emphasize this design philosophy. “Part of our job is to tell the story of how things work,” says Howard, specifying that “design is not just an ornament, but there must be a union between form and function.”

Finally, it details the fact that the frame of the Nothing phone (1) will be made from recycled aluminum to reduce its initial carbon footprint. A phone that will turn the market upside down smartphones Android, at least for a long time.

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