Samsung seeks interaction with home appliances in metaverse

Imagine this: you’ve just been given the lifestyle TV you’ve always had on your wish list, quality-of-life-enhancing appliances, and the latest stylish smartphone. Now, what if we told you that you can use these innovative products to decorate your home and add them to the metaverse?

It’s an interesting scenario to think about, and it will become a reality once the metaverse is up and running. Samsung Electronics has been innovating with the metaverse in various ways and has created an option for those interested in CES 2022 experience the event online.

Those who visit Samsung’s virtual showcase will learn everything they need to know about the company’s latest products and even have the opportunity to try them out for themselves. Thanks to a partnership with ZEPETO, Asia’s largest metaverse platform Naver Z, they will also be able to use Samsung devices to decorate their own ‘home’ in the metaverse. Read on to learn more about how the combination of ZEPETO and Samsung’s My House platform enables users to experience Samsung products and decorate their home in new ways.

Adding a whole new dimension in the metaverse to Samsung products

You’ve probably heard of the metaverse before. It is no longer a fad, but a well-established trend of the future. With online communication continually evolving, the metaverse has created new industrial, social and cultural values. Millennials and ‘zoomers’ (members of Generation Z) are using this digital space to project identities that are different from reality and have created a new world of experiences through active interaction.

Metaverse CES 2022

Samsung continues to use the metaverse to promote various marketing strategies, increase brand awareness, and offer its fan community an expanded space for interaction. Some examples include Photo Booth, which allows users to take pictures with Samsung lifestyle TVs and Galaxy smartphones, Galaxy House, where users can experience Galaxy devices by participating in a jumping game, and Outfit Items: branded clothing with names and logos. of Samsung lifestyle TVs that users can use to dress up their avatars. Through projects that have brought users closer to products from various categories, Samsung has accumulated the knowledge to build its own metaverse.

On the first day of CES 2022, Samsung will show a more multidimensional version of the metaverse with the unveiling of a platform called My House, which allows users to directly experience a total of 18 Samsung products, including new products for 2022. My House uses the platform ZEPETO metaverse system from Naver Z: the largest of its kind in Asia, with more than 250 million users worldwide. Through close cooperation with ZEPETO, Samsung will launch a one-of-a-kind world map that invites users to decorate their own home in the metaverse.

The My House world map is a space decorating experience that ZEPETO supports for the first time. Users can not only customize the arrangement of furniture and appliances, but can also customize the tone and shape of the space itself. This takes the metaverse experience and its value one step further by sparking users’ imaginations and fostering creativity.

Decorating a house consists of incorporating elements and appliances in the living spaces that look pleasant and enhance the atmosphere of your home. Not only is it necessary, but it is also becoming an increasingly popular hobby. This is because more and more people want to improve their quality of life in spaces where they spend a lot of time. They are also interested in creating a unique space that reflects their unique tastes and preferences.


Empower users to find their unique style

Samsung continues to make various efforts to help users develop their own lifestyle. The company has introduced innovations for a new era in which products can be customized to suit a wide range of tastes. This unique vision is also reflected in the words of Jong-Hee (JH) Han, vice president, CEO and head of Samsung’s DX (Device eXperience) division, “At CES 2022, you will be able to see in detail how the technology of customization in large Samsung Electronics companies. -display devices, household appliances and mobile products ”.

The My House world map, which allows users to decorate their own space on the innovative platform that is the metaverse, is a product of this technology version focused on personalization. “Since appliances tend to be large, it is difficult to try to place them in the users’ own spaces. But now, users can not only imagine their own unique spaces through My House, they can also freely decorate their dream home, ”said Youngwoong Kwon of Samsung Electronics Global Marketing Center. “Users will be able to have the special experience of gaining a deeper understanding of their preferences and personalizing their spaces.”

Samsung’s My House world map, which invites users to participate in the special experience of filling a space with innovative products, will be released on January 5, the first day of CES. The map can be accessed by downloading the ZEPETO application from the application stores, including the Google Play Store, and then tapping “Recommended Map” or searching for “My home” in the “World” tab of the application.

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